In May of this year, to raise its game against the likes of Square and PayPal, Groupon relaunched its Breadcrumb point-of-sale app -- originally conceived as a payments app for restaurants -- as a free payments app for all local merchants. Today, the daily deals company is embarking on stage-two of that strategy by adding in a number of new features in an update to make the app, part of the company's wider suite of payment services and apps, significantly more usable (but still free). They include the ability to take payments when you're offline; redeem Groupon deals; and customize the app to fit specific business categories, like beauty salons or cafes. The moves, Groupon hopes, will not only drive more transactions through Breadcrumb, but give Groupon one more way of upselling those merchants to other services -- like Groupons themselves.
Reported by TechCrunch 20 hours ago.
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