The global travel booking king announced Friday it is acquiring San Francisco's OpenTable Inc. in a deal that would put Priceline into a new business, doing for restaurant reservations much what it does for hotel bookings. "Travelers are diners," Priceline Group CEO and President Darren Huston said on a conference call. [...] Priceline's main business is still growing well, he said. Users can already book restaurants in places like London, Berlin and Hong Kong, but Huston said it is seeking to add more cities. Because Priceline already has "offices in every major city in the world," doing so should be seamless, he said. In an interview, Huston said that the next big wave is tackling ways to use mobile technology to enhance the dining experience.
Reported by SFGate 8 hours ago.
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