The NCAA First Four pumped $4.5 million into the Dayton-area economy this year, its biggest direct impact ever. New figures from the Dayton Convention & Visitors Bureau show the college basketball event in 2014 generated $500,000 more than it has in recent years, which includes money spent at places such as hotels, restaurants and retail outlets. In addition, the television ratings and number of viewers of the First Four — held at the University of Dayton Arena — each increased more than 30…
Reported by bizjournals 18 hours ago.
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